Join Us for a Social Media Panel Discussion, April 13, 2011
Panel Discussion: Employing Social Media to Build Customer Satisfaction and Community Outreach
- Joleen Senter Durham, Director, Public Relations, Marketing & Physician Recruiting, Texas County Memorial Hospital
- Thomas McCormally, Director, Emerging Media and Community Outreach, Children's Mercy Hospitals and Clinics
Date: April 13, 2011, 9:00-10:30am
Location: HMI Classroom, CE 705
Cost: $5 donation requested
Topics for Discussion:
- Explore social media platforms used successfully by healthcare organizations
- Identify benefits for incorporating social media into your organization
- Develop tools to evaluate social media initiative outcomes
- Understand the financial and staff resources needed for a successful social media campaign
- Identify the potential challenges faced incorporating social media
Questions for Discussion:
- What is the business case for adding a social media platform initiative to your strategic plan?
- Who in your organization should have ownership of social media-related activities?
- What policies need to be implemented for appropriate social media usage by staff?
- What are the barriers for adopting social media?
- How will you market your involvement in social media to your community?
- Is there a need to limit access to an organization's social media sites for particular individuals/groups?
- What is the most effective way to manage negative feedback generated on social media platforms?
- How do you measure Return on Investment?
- How do you manage potential legal and ethical issues involving inappropriate use?
- Sarasohn-Kahn, J. "The Wisdom of Patients: Health Care Meets Online Social Media." Prepared for the California Healthcare Foundation
- Thielst, CB. "Weblogs: A Communication Tool." Journal of Healthcare Management 2007. Vol. 52 No. 5.
- Bennett, Ed. "Hospital Social Networking List"
- Chen, T. "Hospitals and Social Media"
- Schipul, Ed. "Social Media in Healthcare: How PR Can Ethically Penetrate Internet-based Communities." Presented at the 2008 PRSA Healthcare Conference